Bachelor of Public Relations & Mass Communication

Specific Course Objectives

1. To equip students with strategic and relevant knowledge and skills in public relations/communication and/or journalism and their benefits to the citizens of Uganda and society in general, to organizations or business entities;
2. To teach students how to utilise public relations/communication/journalism knowledge and skills gained in lecture rooms in society.
3. To equip students with research skills in Public Relations/communication and/or journalism.
4. To shape students into responsible public relations/communication and/or journalism professionals.

Mode of delivery: 

Ordinary lectures, coursework, practical sessions, case studies, and two internship sessions.

Why study this course at Unik?

1. University of Kisubi is a Chartered University;
2. It has a strong and reliable foundation in the Catholic Church;
3. The course content is designed to meet learners’ goals and objectives; enables them to build stable careers and/or professional development to favourably compete in today’s changing and challenging communication world.
4. Course content delivery is 75 percent student-involving and engaging; it aims to impart relevant knowledge and skills; the delivery is so strategic and embodies strategies and processes aimed at shaping learners into professional communicators/practitioners; and content delivery is done by a rich, experienced, competent, committed, and professional academic team.
5. Course content delivery is:

• Practical and case-study-based.
• We have a state-of-the-art media lab, where lecturers conduct practical sessions for students.
• These practical sessions are aimed at helping learners acquaint themselves with trending public relations and journalism industry developments.
• The same media lab is also used by students to do research and personal reading.
• Further, the university is designing strategic partnerships with major media houses and selected public relations agencies/firms and well-built public relations/communication/public affairs offices in both the private and public organisations both in Uganda and in the region, to always automatically take on our learners for internship training.
• Lastly, the course also aims to shape our learners not only into responsible public relations/communication or journalism practitioners but also into responsible citizens of this country .

Course duration:            

Three academic years

Course aim:                       

To train students on the key roles of communication in organizations, and workplaces and how journalism supports these key roles.